“Because the Arts is an Experience, and Every Experience Matters" We know there are a lot of words around you! But truth be told, we do a lot! Oh, who are we? We are an arts’ management company exclusively, and especially for the Indian performing arts, and its artistes. If one of the many words pique your curiosity, we are literally an email away. Write to us at firstname.lastname@example.org and we can begin a conversation...
EDITOR'S NOTE In the last four-and-a-half years that Aalaap, as an initiative has been around, our attempt has been to find for itself unique, one-of-a-kind purposes and possibilities to engage with the arts and the artistes. What began as a commentary-based magazine has grown into a full-fledged company that works with Indian performing artistes, specifically those in the classical world, on aspects like design, content, curation, events, promotions, et al. The Qs is a brand new initiative of Aalaap, yet another editorial dimension of Aalaap's eclectic personality. Inspired by the idea of straight talking with artistes across genres music, dance, theatre and cinema - The Qs is an attempt to record and transcribe the words of artistes, as they say it, allowing us, readers, to discover a dimension of themselves on aspects of the arts, and of life. The core of The Qs is its honesty; its style is a simple, unfussy minimalism that allows anyone and everyone read an interview without necessarily knowing the arts or the artiste in context. Our intent is to ask interesting questions that allow artistes to think, have a little laugh, reflect, and reveal ideas and things that in turn, make us think, and respond. We are happy to add The Qs to our life; we hope you will make The Qs your habit!
- Akhila Krishnamurthy
THE AALAAP MAGAZINE Among the first identities of Aalaap, the brand, was the magazine. A bi-monthly editorial initiative that compiled varied and compelling points of view on specific themed subjects by artistes and those with deliberate perspectives on the arts, Aalaap journeyed 18 different terrains, unfurling a slew of dimensions designed to celebrate the sanctity of the arts but in a dynamic, contemporary context. Intended to allow not only connoisseurs of the arts but also the uninitiated in the arts to access it, the Magazine section - all with interesting, curated cover designs that attempt to capture the spine and vein of the topic in concern - will allow you to understand and appreciate many ideas articulated by many many artistes and scholars, in a manner that is lucid and beautiful. Much like the arts itself! We are happy to visit and re-visit our Magazine’s archives; we hope you will dig around and discover ideas that'll make you reflect upon the arts, and its world.