In the last five years that Aalaap, as an initiative has been around, our attempt has been to find for itself unique, one-of-a-kind purposes and possibilities to engage with the arts and the artistes. What began as a commentary-based magazine has grown into a full-fledged company that works with Indian performing artistes, specifically those in the classical world, on aspects like design, content, curation, events, promotions, et al.
The Qs is a brand new initiative of Aalaap, yet another editorial dimension of Aalaap's eclectic personality. Inspired by the idea of straight talking with artistes across genres music, dance, theatre and cinema - The Qs is an attempt to record and transcribe the words of artistes, as they say it, allowing us, readers, to discover a dimension of themselves on aspects of the arts, and of life.
The core of The Qs is its honesty; its style is a simple, unfussy minimalism that allows anyone and everyone read an interview without necessarily knowing the arts or the artiste in context. Our intent is to ask interesting questions that allow artistes to think, have a little laugh, reflect, and reveal ideas and things that in turn, make us think, and respond.
We are happy to add The Qs to our life; we hope you will make The Qs your habit!
To celebrate The Qs first anniversary, we've made a film that attempts to capture the philosophy behind it. We thank every artiste for being a part of this wonderful journey! We hope you enjoy the film as much as we enjoyed making it. It would mean a lot to us if you took a moment to share the film on your social media handles and tag us @theaalaap and show us some love :)