All through, while we created this campaign from the comfort and security of our home, we thought deeply about our own relationship with home and went on to craft a series called Home Sketches. That campaign was born out of our curiosity with the idea of how the word home found an altogether new meaning and manifestation, especially in these trying times. We watched how everyone grappled with finding a spot to work, create, read, find quiet in, in the corners of their home and we were very excited to see how artistes responded to this idea of home.
This series that featured a varied range of artistes reminded us that there is comfort, there is love, there are chores and all of that, but home is the best place to be. Featured artistes: Aruna Bhikshu, Jyotsna Vaidee, Lasya Mavilapalli and Vasanthalakshmi Narasimhachari, Mohanapriyan Thavarajah, Prachi Saathi, Ramya Ramnarayan & Lisa Botalico, Ramya Sundaresan Kapadia, Shubhamani Chandrashekar